tobias madison

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Æuroasia
with: Nils Bech, If you're into it we're out of it, Martin Jaeggi, Tobias Madison, Oliver McGarvey,
Sergei Tcherepnin, Jan Vorisek, Julian Zuber, Dominik Zwahlen
Kunstraum Riehen, Basel, August 20 - September 19 2010
http://www.kunstraumriehen.ch/
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Hydrate + Perform / Yes I Can! The Movie: A Preview
Swiss Institute, New York, March 6- April 24 2010
http://www.swissinstitute.net/
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Yes I Can ! The Movie : A Preview

Yes I Can! In 1979 the Radisson Hotel brand adopted the slogan to trademark their most important amenity, customer service. Molded into gold-plated lapel pins, and flown in white writing on royal blue flags above entranceways where an earlier era might have seen “vacancy” in flashing neon,the chain’s logo promises a high-class standard of hospitality at middle-class prices worldwide; a guarantee that a guest’s every request will be met with the postfordist worker’s pep-rally cheer, Yes I Can! And to ensure this skill is carried out uniformly with brand-name reliability, the corporation’s Swedish-American CEO Curtis Carlson instituted a service apprenticeship program. Aiming to fortify profits through improvements in the “non-productive” aspects of a business, he also developed the Gold Bond Stamp System, a prototype for incentive programs that have sold credit cards, transatlantic flights, and “thinking of you” bouquets of FTD flowers ever since.

Minneapolis, Minnesota 1909: The first Radisson Hotel is established and named (in the colonial tradition) after the French discoverer and furrier Pierre-Esprit Radisson. The first American company to establish a permanent site in the USSR, by 1979 there are some fifty Radisson Hotels worldwide and the Yes I Can! service and apprenticeship program is initiated. 2010: the oldest active global hospitality group, the corporation has grown into a chain that owns more than 500 hotels worldwide, its logo now doubling as a symbol for the success of the service industry.

Driving from Switzerland to China this summer, I collected a bunch of Yes I Can! flags, cutting them from the facades of the Radisson hotels I passed as though the slogan was an invitation to do so. For this show I’ve dedicated five to be stretched like canvas, commissioning other artists to lend painterly gestures to this readymade ground. Each canvas features the corporate colors of another patron for the film that served as the object of sponsorship for my trip—Sprite, Ralph Lauren, Isostar lemon flavor and Isostar orange flavor— Shown here at the Swiss Institute, an “autonomous” art-viewing space is rendered a space for advertising, only multiplied by any images or description of the show that circulate as criticism or Swiss Institute publicity. The iconicity of the Yes I Can! logo and its legibility to a common public increases the value of the work, while incorporated into paintings exhibited at a “contemporary” New York art institution, the logo gains new currency, benefiting the Radisson’s cultural identity.  Yes I Can! is the slogan of a self governing capitalism in which the involved parties establish the rules and change them at any given point.

—Tobias Madison

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Yes I Can!
Cardenas Bellanger, Paris, April 18 - May 16 2009
http://www.cardenasbellanger.com/
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Tobias Madison

Yes I Can!

The Industrial Revolution, new production technologies and distribution channels so as the general economic uprise, multiplied the landscape of the object in the 20th century to infinity. It was only a matter of time (and less of high and low) until the arrival of what is called Pop-Art. The pressure of affliction and pleasure became unavoidable and art took its position in the name of thought and decoration. Ever since then the love for the object multiplied to infinity. More precisely, it expanded to the love for software and the people using it. But still we ask the same old question: Who did it and how did he do it? Of course the who and the how don’t exist anymore, it was the software, developed and used by many, missunderstood in a glorious way (or not). So while the post-war time belonged to the object our time belongs to software and data modification. Did art already notice it? Probably not but few artists certainly did. And now you want a name? Tobias Radisson.

Tobias Madison is producing vitrines, wallpapers, pictures, sculptures, texts, scans, photographs, films etc. They are full of references (Huysmans, Oakley, aestheticism, music, pose, french naturalism, Radisson, display) and there is no respect, not for drafts neither for idols, for nature, the thinking figures or even the own work. Everything is material that can and will be accelerated while its authority is constantly drawn out. An I is appearing, incarnated in the form of a young artist from Basel, pondering about todays world. But even there, sometimes it is just data that is shifted.

Daniel Baumann

Special Thanks to Agnès B.

REVIEW 1
REVIEW 2

Oakley Hydrophonic® / Chopped & Screwed, in collaboration with Mathis Altmann and Emanuel Rossetti





Wallpaper File

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Event Horizon, curated by Karma International
Raster, Warsaw, April 4 - May 16 2009
http://www.raster.art.pl/ http://www.karmainternational.org/
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REVIEW



more to come soon..

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Swisscube / Yes I Can!, curated by Salvatore Lacagnina
Istituto Svizzero, Rome
http://www.istitutosvizzero.it/
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Sequence

Used Future 44: Tobias Radisson, Mathis Altmann & Emanuel Rossetti: On Appropriation / Chopped & Screwed

The Inaugeration of the Madison Hotel, Rome







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Prose pour des Esseintes
Karma International, Zurich, March 6 - April 11, 2009
http://www.karmainternational.org/
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Yes I Can! Yes I Can!
Zürich, January 2009
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"Yes I Can!" training program delivers
As part of its focus on total guest satisfaction, Madison offers one of the hospitality industry's most dynamic guest relations training programs called "Yes, I Can!" This program translates the core of the company's service philosophy for hospitality excellence to the front-line service employees in Madison operations worldwide. Celebrating its 20 year milestone this year, "Yes I Can!" has become a central part of the Madison culture, creating a point of difference for the brand in the manner with which customers are served.


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The World Is Our Culture
ZHdK, Zürich, December 2008
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Regionale 9, curated by Annette Amberg, Roos Gortzak and Adam Szymczyk
Ausstellungsraum Klingental, Basel, 29.11.08 - 04.01.09

http://www.regionale9.net http://ausstellungsraum.ch
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DOWNLOAD MOV (220Mb but in 16:9):

Yes I Can! Yes I Can! Yes I Can!


DOWNLOAD PDF:

Consider This, Consider That
W
The Moebius Climbers
feat. E-Rossetti and The New Jerseyy Bay Rollers
Yes I Can!
tbc
Advertising
feat. Tobias Kaspar: Service is my Biz

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Hyper: Tobias Madison, Emanuel Rossetti and Vittorio Brodmann
Schalter, Basel, November 08

http://www.emanuelrossetti.com
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All The Strips On Sunset Strip

Painted with Matthias Renner, talking nasty stuff, drinking ISOSTAR.

The Inside - Outside Thing 1
The Inside - Outside Thing 2

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The Last Panda Just Died
ZHdK, Zürich, October 2008

http://www.emanuelrossetti.com http://www.gunnarmeier.com http://www.faced.ch
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CLOSEUP CLICK HERE

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Season Opening
Vrits, basel, 6.9 - 20.9 2008

http://www.vrits.net
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THE THRILL OF COLLECTING

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Yes I Can!
soloshow at galerie du jour agnès b. , paris, 28.5 - 19.7 2008

http://www.agnesb.fr
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a delightful afternoon of painting with jimmy tomenou and cyprien gaillard, wondering how strange the gesture of the artist has become.











"Yes I Can!" training program delivers
As part of its focus on total guest satisfaction, Radisson offers one of the hospitality industry's most dynamic guest relations training programs called "Yes, I Can!" This program translates the core of the company's service philosophy for hospitality excellence to the front-line service employees in Radisson operations worldwide. Celebrating its 20 year milestone this year, "Yes I Can!" has become a central part of the Radisson culture, creating a point of difference for the brand in the manner with which customers are served.






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plated through holes, new hi-def sintered base, stand by me, p. arabian horses, in through the outdoors, in englisch,
togetherness, bauernmarkt 9 / layr wuestenhagen contemporary, vienna, 24.4 - 27.4 2008, FLYER

http://www.usedfuture.net http://showroom.st http://www.layrwuestenhagen.com
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painted in joyful harmony with emanuel rossetti and mathis altmann:





special layout with dan solbach:







friendly takeover by tobias kaspar:






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signs and wonders, zhdk, zürich, 16.1 - 18.1 2008
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regionale 8, kunsthalle, basel, 24.11 2007 - 01.01. 2008; curated by adam szymczyk and simone neuenschwander.

http://www.kunsthallebasel.ch
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tbilisi 4: everyday is saturday, cumberto, tbilisi, 1.11 - 18.11 2007; curated by daniel baumann

http://www.tbilisi4.com http://www.denver.cn
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